Troubleshooting Email Deliverability and Spam Issues

If your emails sent through Pin are landing in spam folders or being blocked, there are several steps you can take to improve deliverability and protect your domain reputation.

Common Causes of Deliverability Issues

• Improperly Setup Domains: SPF, DKIM, or DMARC not being properly setup

• New or unwarmed email domains: Newer domains may need up to three months of gradual warm-up

• High sending volume: Sending too many emails too quickly can trigger spam filters

• Click tracking: URL rewriting from link tracking can increase spam risk

• Long email sequences: Campaigns with 4+ emails increase negative response rates

Best Practices to Improve Deliverability

Volume and Timing Controls

• Keep daily sending volume at or below 200 emails per connected email address

• Increase send intervals from 2 minutes to 5-10 minutes between emails

• Limit outreach sequences to 3 emails maximum

• Use lower volumes for email aliases until they're properly warmed up

Content and Tracking Settings

• Disable click tracking if not essential, as it rewrites URLs and can trigger spam filters

• Use Pin's AI Generated Sequences and Personalized Sentence features to create word diversity in your emails

• Keep email signatures simple and text-only (images aren't supported)

• Email open tracking is generally safe to use

Account Management

• Check that your DNS settings are setup properly. You can check these at a variety of different sites like this one. If any are not properly setup, please contact your IT admin to get them setup properly.

• Use well-established, warmed domains when possible

Checking Your Current Settings

To review your deliverability settings:

1. Go to Connected Accounts to check which email addresses you're sending from

2. Review your daily sending limits and intervals

3. Check if click tracking is enabled in your outreach sequences

4. Verify that nudge automation is turned off if you don't want it active

When to Pause Outreach

If you're experiencing significant deliverability issues that could harm your domain reputation, consider temporarily pausing all outreach while you:

• Switch to alias email domains to protect your main domain

• Implement the best practices above

• Allow time for domain reputation to recover

Getting Additional Help

If you continue experiencing deliverability issues after implementing these changes, contact support for a personalized account audit. A support specialist can review your specific setup and provide tailored recommendations.